Just saw Ewan MacGregor front an advert for UNICEF begging for £5 donation – because he guarantees it will make a difference. How can he guarantee – does he personally transfer aid to deprived areas or is he just reading an autocue. Hasn’t Brass Eye taught them anything.

Also if he is genuine why do they ask for a monetary amount, why not a percentage of your income such as 0.01%. The powerful in this country (usually denoted by wealth) only appear to get involved in any plight when it hs the potential of making them more money and in return gain more power / influence.

Instead the public are made to feel guilty to continually put there hands in their pocket, when Governments could do far more  (except take off the VAT) to help charity organisations. Why does a charity exist; the definition is:

1. Provision of help or relief to the poor; almsgiving.
2. Something given to help the needy; alms.
3. An institution, organization, or fund established to help the needy.
4. Benevolence or generosity toward others or toward humanity.
5. Indulgence or forbearance in judging others
Are not these the values that you expect the Government to have – yes we can all help on a personal/community level but the guilt should not passed down to the public so the Govt can be devoid of any responsibility.
Failing that pop stars could perform in a park and charge extortionate amounts for corporate clients to eat canopes and drink champagne whilst believing they are saving the world.