In a recent survey conducted in Nottingham and West London, peopel were asked what clothing brands they liked and what was good quality. Poor ole Johnnie Boden.

Set up by Old Etonian Johnnie Boden in 1991, its brightly patterned designs became a hit with the ‘yummy mummy set’. But earlier this year critics branded the range – which is a favourite of Samantha Cameron and Michelle Obama – as ‘smug’ and ‘twee’.

Commenters on parenting site Mumsnet criticised the label for its ‘samey prints’ and ‘expensive clothing’. And others said its prices were out of touch as customers worried about the recession.

Johnnie Boden you can take your clothes and FUCK OFF.
Read more: http://www.dailymail.co.uk/femail/article-2167437/How-budget-brands-beat-Boden-M-S-retailers-come-value-money-survey.html#ixzz1zSvW5mWR